"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.

In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment.

What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.

We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.

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KEY TAKEAWAYS

Why Chenell launched a 30-day pop-up newsletter to improve cross-promotion tactics—and how she pulled it off in just two weeks
The exact structure and format she used to keep each daily edition short, tactical, and engaging
The referral system that brought in 20% of new subscribers and why the private podcast feed became a surprisingly powerful incentive
What worked and didn’t work with cross-promotion strategies, Substack distribution, and leveraging LinkedIn newsletters
How Chenell handled massive reader engagement, including 200+ thoughtful replies to a single welcome email
Lessons learned about launching under pressure, collaborating with other creators, and building a flywheel from content
The future of the 30 Days of Growth content—and how others can repurpose similar efforts for their own growth campaigns

LINKS MENTIONED

Check out the 30 Days of Growth FREE >>
30 Days of Growth Course Pre-launch
Tools mentioned: Senja, Tella, Viral Loops RightMessage (via Brennan Dunn)
Growth In Reverse PRO Community
Want your newsletter roasted? Submit it here.
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Substack
Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

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Thanks to Tim Forkin for editing these episodes.

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