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Episode #620 with Steve Magness, author of Win The Inside Game

Notes:

Clearly define your purpose and what you want to do. For Steve, it’s: "Explore interesting ideas that will help people."
- "Those things will help me too. I'm curious about them." Defining that one sentence frees you up to say no to those things outside of your purpose and to focus on actions within that align with your purpose.
Steve's Framework for Sustainable Excellence:
- Be - Clarity on who you are
- Do - Clairty in your pursuits
- Belong - Clarity on where and how you fit in
Steve stood up as a whistleblower after earning his dream job at Nike, showing courage and sticking to his values and ethics.
Why don't we speak up? We have a built in preservation system. We justify, rationalize, and avoid it because it minimizes the negative feeling in the short term.
Don't play prevent defense. Give yourself the permission and freedom to fail. Diversify sense of self. Don't intertwine a sense of self with success or fear of failure.
Diversify your sense of self—don’t intertwine your identity solely with success or the fear of failure.
It’s not an all-or-nothing game. Outcomes matter, but they aren’t everything. Focus on process goals and let outcomes be a byproduct of good effort.
Set your environment up to define what success means for you.
Big achievements, like becoming a best-selling author, rarely feel as fulfilling as imagined.
Success can be multi-dimensional and definitionally nuanced.
The Power of Belonging
- When facing a challenge (like climbing a hill), it feels easier when you’re with others versus alone.
- We need each other. We share the load. Surround yourself with compounders. "We are built to belong."
It is a mistake to make success or failure a virtue. It's not "I'm a failure." It's, "I failed at that thing." It's temporary. It's not who you are.
In moments of stress (e.g., choking in sports like Simone Biles), your brain defaults to survival mode and shuts down higher-level functions.
Strategies to overcome it:
- Narrow your focus: Break tasks into smaller, actionable steps.
- Create a personal definition of success to shift focus from fear.
- Try doing something unexpected or crazy to reset your perspective.
To have a meaningful life we need to feel
- Coherent - Life adds up. You have a cohesive story.
- Significant - You matter and can make a difference.
- Directed - There’s a purpose to your life and pursuits.
- Belonging - Part of something bigger than you.
“This book is for those who stood up, found courage, and stuck to their values and ethics.”

Rewriting the Story of "I Can't"