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Copywriting Connects Needs To Solutions
- Copywriting connects a target audience with the company that solves their need using resonant messaging.
- It's not salesy; it's precise communication that makes the solution obvious to prospects.
From Family Influence To Paid Sales Pages
- Nicki first learned copywriting from her dad's marketing work and later by buying books and online courses.
- Her real skill grew from writing sales pages for paying clients and hands-on experience.
Don’t Work For Free
- Do not work for free; use spec pieces and samples instead to demonstrate skill.
- Charge for your knowledge once you've practiced and built experience.