Connecting through the camera

Julie Hansen, author of the book 'Look Me in the Eye, using video to build relationships with customers, partners and teams,' discusses the need for better video communication skills in the business world. Hansen explains that the skills she learned as an actor transitioning from stage to film were not readily available in the business realm, leading her to write her book. She emphasizes the importance of looking at the camera when video conferencing, as it creates a sense of eye contact for the recipient, thereby facilitating better connection and engagement.