

Dopamine Optimization vs Human Flourishing
Oct 1, 2025
Join Michal Kovařík, co-founder and creative head of Wube Software, as he unpacks the philosophy behind game design through his hit game, Factorio. He delves into the profound impact of AlphaGo on traditional games like Go, revealing how AI shapes human play. Michal discusses the reliability of current AI tools, the societal implications of automation, and the potential conflicts between human purpose and benevolent AI. Plus, he questions the effectiveness of dopamine-driven algorithms in social media and explores the nuances of reprogramming our intrinsic goals.
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Episode notes
Flow Vs Empty Consumption
- People feel the difference between enjoyable deep engagement and captive dopamine-driven browsing.
- Michal contrasts satisfying game immersion with regretful YouTube Shorts scrolling to illustrate meaningful play.
Playing Factorio With His Son
- Michal describes playing Factorio with his nine-year-old son through the Space Age expansion.
- He notes the boy progressed from simple tasks to advanced optimization as he aged, showing layered accessibility.
Go Inspired Layered Design
- Go shaped Factorio's design philosophy: easy to pick up, hard to master.
- Michal credits Go's open possibilities as inspiration for layered gameplay and endless variation.