Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer

Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot more are answered in this Sweathead episode with Karl Isaac, who also talks about his experience working on some of the most popular brands worldwide.

For over 20 years, Karl’s been giving brands chiropractic adjustments. He’s led some of the world’s best-known brands at Microsoft, Adobe, and Ebay and agency-side at Razorfish, Landor, and Hi It’s Us. Now, he’s a Fractional Chief Brand and Marketing Officer helping companies define, grow, and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.

He’s presented at SXSW, DMEXCO, AIGA National Conference, and Digiday events and been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, and CMO.com.

Karl has an MBA and Master of Architecture degree.

You can find Karl at @redglassesclub on Twitter and Instagram, and on LinkedIn at http://www.linkedin.com/in/brands.

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