1,000 Routes with Nick Bennett #56 The Mason Cosby Route
In this episode, Scrappy ABM founder Mason Cosby talks about his unexpected journey from side hustle to multi-million-dollar business owner—all sparked by a desire to help his wife stay home with their newborn. Mason shares how an early $25K win in March 2023 snowballed—leading to $2.5M+ in revenue within just two and a half years—and how he’s scaling Scrappy ABM without debt, cold outreach, or compromising on his values.
Mason reflects on the chaos of working 120-hour weeks with a postpartum partner, the painful lessons from firing seven contractors, and the shift from being the brand to building a team that can thrive without him. He also opens up about turning down a $6–7 million acquisition offer in pursuit of a bigger mission: equipping a million marketers with repeatable ABM playbooks by 2035.
(00:00) Intro
(00:29) Starting the solopreneur journey
(00:53) Early successes and challenges
(02:32) Transitioning to a real business
(05:27) Scaling with contractors and employees
(09:43) Lessons in hiring and growth
(23:31) Scaling out for paternity leave
(24:41) Hiring the right people
(28:20) The role of a coach
(31:11) Building a support network
(35:23) Mason’s future goals and vision
Follow Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/
Check out Scrappy ABM: https://scrappyabm.com
—
Create your next digital offer: https://harnessandhone.com/
Join How Solos Scale: https://www.howsolosscale.com/
Download the free roadmap: https://fullstacksoloroadmap.com/