How to Build a Successful SaaS Product When You Have Zero Experience with Robin Eissler, Founder and CEO of BoosterHub

You don't have any technical background, and you have no idea where or how to start building your SaaS product. But there is a problem you want to solve. Should you take on the challenge or leave it for someone else to deal with?

This is the exact problem Robin Eissler, the Founder and CEO of BoosterHub faced. When Robin began her SaaS journey, she knew nothing about what developing software products involved. 

In this episode of SaaS Origin Stories, Robin shares what you need to start building your SaaS product when you have no experience, how to find the right people and mentors to help you, and how to drive a product-led growth strategy that will boost your sales.

In this episode, we discuss:

• How does BoosterHub enhance booster clubs
• What is a booster club
• Building a SaaS product with zero experience
• How to transition from sales-led to product-led growth

Boosting the Nonprofit Space

BoosterHub provides infrastructure for nonprofit organizations, specifically high school booster clubs, for their athletic and fine arts programs. It also enables volunteers to jump into the organization and have a ready-made set of tools that help them communicate, manage volunteers and fundraise.

BoosterHub popped into my head like Hey, we need to use one tool to do all of this. And I was at a time in my life when it was time to start a new venture. So we decided to jump in and do it - Robin Eissler

Building a SaaS Product With Zero Experience

Before starting BoosterHub, Robin worked in aviation and was also the Founder and President of Sky Hope Network. She says that running a new business is all about duplicating and adapting the systems and processes of the previous one. If you didn't have to deal with SaaS before, like Robin, a great idea is to find a mentor that will guide you. Also, spend some time learning basic SaaS principles and tools to get started.

Running a business is really all about systems and processes and then duplicating those systems and processes - Robin Eissler

From Sales-Led to Product-Led Growth

The first BoosterHub customers were beta testers. The team adopted a classic SAS marketing strategy of building the funnel, prospecting, looking for contact information, working through the process of nurturing those leads, and selling them. In the beginning, you can start too with a sales-led approach, where you try to find the right people and present your product. As the product develops, you can take on a product-led approach.

We're definitely trying to move to as much product-led as we can. I think the nature of our business will always remain some percentage of sales led just because of how booster clubs operate and the relationship model there - Robin Eissler

For more interviews from the SaaS Origin Stories podcast, check us out on Apple, Spotify or your favorite podcast player!