The podcast discusses why Saudi Arabia spends billions on sports, exploring whether it's a PR stunt or a clever strategy. It explores the economic rationale behind investing in sports teams as a means to diversify national income and attract tourism. The podcast also delves into how Gulf states use sports to attract businesses and create industries, but face challenges like corruption and lack of public knowledge. It examines the potential of sports in transforming developing countries and fostering unity. Additionally, it explores 'sports washing' and the influence of globalization on these investments.