In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:

Changes to make in marketing as we go into recession.
Planning for success in 2023.
Building a vetted, powerful, networking cohort.
Marketing versus business development (and why both are important).

Key Takeaways:

Double down on what you are really good at, what you like to do, and those relationships you already have built.
Anticipate your client's needs and plan for the opportunities and things they need that you can help with.
When you’re planning, write down every idea - it doesn’t have to be good, it just has to be down. From there you can prune down the list and get to the heart of what is most important to your business practice.
Think about who you are having business meetings with. Some people are going to be better for networking than others.

"Look at the activities that you are really good at, and really thrive in. In a recessionary time, we need to double down on the things we are really good at because we’re going to be more effective in our business development when we do those things." — Gary Johnson