The People of Digital Marketing cover image

The People of Digital Marketing

Interview with Sarah Bedrick, Founder of HubSpot Academy - What Are Your Marketing Principles? - Episode #45

Jul 23, 2021
34:48

“If I feel like I am getting close to perfection, it’s almost too late…will it work even it is not perfect in my eyes?”

Sarah Bedrick is a marketing advisor and former VP of Marketing. She's spent the last 13 years working in SaaS startups and scaleups.

Her journey includes most recently co-founding Compt, an HR software company, and building the business and marketing engine from scratch. One of her biggest career wins was starting the HubSpot Academy team and growing it into a world-class educational institution for marketing, sales, and customer success professionals.

Sarah is also a new mom, loves to explore by bike, and is a life coach to fellow people in tech.

In this episode, we discuss inbound marketing, what makes HubSpot Academy a great resource for marketers to get new skills, how she built Compt and Compt’s marketing engine, why she left the company she co-founded, her marketing principles, universal challenges all marketers face when launching a campaign, and more!

Connect with Sarah at LinkedIn or at https://www.sarahbedrick.com/

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode