GTM 42: Earn the Right to Side Hustle with Scott Leese

Scott Leese is a 6x Sales Leader, 4x Founder, 3x Author, a Sales Consultant, Advisor, Solopreneur, and Community Builder. Scott Leese Consulting was founded in 2016 with a focus on companies scaling from $0 - $25m ARR.

Scott founded Surf and Sales in 2017 with the mission to bring valuable events and conferences around the globe to help sales professionals and executives grow and expand their skills.

Most recently Scott founded GTM United, which is a private community of go-to-market professionals united by a mission to put their development first. Get feedback, ask questions, practice self-care, and make real connections.

What You Will Learn:

• How to land advisory work & how to hire the best advisors.
• Identifying which early-stage startups to join.
• The importance of asking deeper questions in your career.
• The 'Go-To-Network' approach.

Highlights:
(4:40) Defining advisory work in SaaS.

(7:57) What to look for when bringing on an advisor.

(11:07) How to land an advisory role.

(17:21) The big resume blip that Scott encountered in his career.

(25:50) Building strategies to discover different sales archetypes.

(32:35) Earning the right to side hustle.

(34:45) What Scott would've done differently throughout his career.

(41:30) Scott's advice on hiring the best sales individuals.

(44:20) Hot take: Go-to-market strategies won't be relevant in a couple of years.

(48:54) Creating a partner channel to accelerate your business.

Guest Speaker Link:
Linkedin: https://www.linkedin.com/in/scottleese/
GTM United: https://www.gtmunited.com/join-now
Scott Leese Consulting: https://scottleeseconsulting.com
Surf and Sales: https://www.surfandsales.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.