Builder Stories The Strategy for Team-Driven Leadership | Jeff and Brian Shelburn of Remodelex
Oct 29, 2025
Jeff and Brian Shelburn, co-founders of Remodelex, share their inspiring journey from small home projects to a thriving remodeling business. They discuss their unique approach to team-driven leadership, highlighting an unconventional pay model that fosters collaboration. The brothers delve into the benefits of a four-day workweek and how it enhances productivity. They also emphasize the power of word-of-mouth referrals and using technology like LiDAR scans to streamline their operations. Their insights on maintaining quality while growing their business are both practical and motivational.
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Prioritize Family Relationships
- Prioritize family relationships over company when conflicts arise to avoid long-term harm.
- Set clear boundaries so family involvement supports rather than strains the business.
Keep Work In-House When Possible
- Self-perform as much work as possible to control quality and margins.
- Use technology (iPads, LiDAR, software) to operate like a larger company with a small team.
Build Sales Around Referrals
- Focus on referral-driven leads and vet timelines and budgets before investing time in bids.
- Use face-to-face meetings to build trust and position yourself as the on-site owner-operator.