The Truth About Marketing Automation for Small Law Firms

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After 100+ deployments, we stopped investing in marketing automation for our private legal clients. Why?

Marketing automation is taking the legal world by storm. It’s sold as a magic bullet of sorts, which has led to a trend of big investments in automation. But for most firms including small firms, it fails to deliver on its promise. And it comes at a big cost: most automation services cost $2-3k per month.

If you’re considering investing in marketing automation for your law firm, but aren’t sure if it’s the right choice for your firm, you’ll want to tune in to this very timely episode. 

In this week’s podcast, host Jan Roos takes a deep dive into the marketing trend that’s taking the legal industry by storm: automation.

Jan discusses who automation works for - and who it doesn’t, why investing in automation is particularly dangerous for small firms, and what we’ve learned developing automation for our clients.

We also discuss what you can do if you’ve already invested in automation.

There’s much more to learn in this episode about marketing your firm, so tune in now!

In this episode: 

• 00:44 - Trend: overinvesting in marketing automation for legal
• 02:15 - Who automation does work for
• 04:40 - Why investing in automation is dangerous for small law firms 
• 06:06 - What if you’ve already invested in automation?
• 08:46 - What we’ve learned developing automation

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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