In this episode of The Australian Business Podcast, Jordan Kidis sat down with Zara McGuffie to dive into 5 proven tactics to stand out in a crowded inbox, from early bird campaigns to irresistible offers.

You’ll learn how to segment your email database and personalise marketing campaigns to improve your open rates, overall engagement, and conversion rates. We also chat through nurturing leads, building relationships, how to leverage Black Friday Cyber Monday in 2024, and tips to get thinking about your strategy for 2025.

AUSTRALIAN BUSINESS PODCAST RESOURCES

Rask show notes

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.

Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

Learn more about your ad choices. Visit megaphone.fm/adchoices

Email Marketing Made Easy: 5 Tips for Small Businesses