With the 2022 Winter Olympic Games in full effect, Bob and John bring in Brian Cooper chairman of MKTG Canada and sports business aficionado to discuss the business side of the games.
The three discuss the financial ramifications that hosting the Olympics brings in todays day and age, Vancouvers bid to bring the games back to Canada, the true value it actually brings to a country and how the new ways fans can consume the games affects sponsorship money and more on todays episode.
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