Alan Chapell: The many struggles of Google’s Privacy Sandbox, and how to deploy it in compliance with EU and US privacy laws

Can Google overcome competition and performance concerns to make the Privacy Sandbox a reality? Does it really matter in terms of privacy compliance, in the face of the EU ePrivacy Directive? How would Universal Opt-Outs affect the Topics API in the US?

Alan Chapell is outside privacy and AI counsel for dozens of AdTech and Mart¿Tech companies. He started his career in the digital space in 1997 at Jupiter Research and is now the principal analyst at The Chapell Report, which is a monthly report focusing on the intersection between privacy, competition, addressability and AI in the digital media space. 

Mr. Chapell is board chair of the Network Advertising Initiative, the premier trade association for 3rd party AdTech marketplace. He is also an accomplished musician. His band, “Chapell”, is about to release their 7th album, “The Underground Music Show”, on all major streaming services.

References:

• Chapell & Associates and The Chapell Report
• UK Competition and Markets Authority update report (April 2024) on Google Chrome’s implementation of the Privacy Sandbox
• Privacy Sandbox (documentation)
• CNIL’s report on the Privacy Sandbox (July 2023) 
• Global Privacy Control (Universal Opt-Out Mechanism) Peter Craddock: Could core advertising components fall under the “strictly necessary” exception in the ePrivacy Directive? (Masters of Privacy)
• Network Advertising Initiative
• Chapell on Spotify