TEDx Speaker, Author, & Business Coach for Business Owners Who Want More Time, Money, Culture, & Strategy on Growing Smart with Dominic Rubino

Since 2000, Dominic has built and sold two different multinational organizations including a mail order retail/pharmacy company with 140 employees, and a business coaching franchise built on the materials and expertise of Brian Tracy.

Dominic mentors youth on entrepreneurship via his business group, The Entrepreneurs Organization. He is the local chair for a business plan competition called the Global Student Entrepreneur Awards (GSEA).

Listen in as Dominic illustrates the two types of leadership—the Captain and the Lighthouse—and how to make the switch from reactive business ownership to proactive business ownership.

Dominic talks about his famous Tedx Talk, revealing that he had actually “failed” many times during the event and what he had to do to keep the show going—to great success. He also explains how business owners can find their equilibrium as leaders at the intersection of being a technician, a manager, and an entrepreneur—referring to Michael E. Gerber’s classic book The E-Myth Revisited.

Sponsors:

• Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900 
• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
• Pella Windows & Doors - https://www.pella.com/

Topics Discussed: 

• [00:56] Choosing to be a Captain or a Lighthouse as a leader
• [05:58] How to avoid being a reactive business owner
• [13:00] Influencing your client’s kitchen table conversations for the better
• [16:46] Dominic’s Tedx Talk
• [22:43] Finding success as a business owner
• [26:28] Building a great culture
• [30:06] Hiring the right person
• [33:05] Why Dominic decided to become a business coach
• [37:32] Dealing with difficult clients
• [40:10] Creating a solid system for your business for growth
• [48:57] Finding and fixing profit leaks

Connect with Dominic Rubino:

• Website - http://www.dominicrubino.com/
• Instagram - https://www.instagram.com/rubino_dominic/
• Facebook - https://www.facebook.com/ZorBusiness/
• LinkedIn - https://www.linkedin.com/in/dominicrubino/
• TedTalk - https://www.youtube.com/watch?v=PlanB0whNOE

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/
• Instagram - https://instagram.com/aft_construction
• Facebook - https://www.facebook.com/aftconstruction
• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Dominic:

• A lot of the time, we feel like the Captain—reactive to the business. We get good at getting reactive; but, it’s a choice. You either choose to remain the Captain or to become the Lighthouse.
• My job as a business owner is to make sure that the future of this business is strong so that the people who work for me will have gifts under their Christmas tree for their kids.
• If you have employees, your job as a leader is to give them the best opportunity to be successful.
• The only thing that counts when we are in sales is the number of first meetings.
• Perfection kills creativity.