The Simple and Smart SEO Show Link Building SEO for Entrepreneurs w/ Nicholas Rubright
Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media
Unique SEO Insights From Nick:
- SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies.
- Marketing efficiency is key.
- Nick shared strategies of crafting content that targets specific keywords and creating data maps.
Nick on PR and SEO:
- The faster indexing of news-worthy content leads to faster link indexing.
- The process of getting the story right for PR can take time and resources.
- Podcasts are the most cost-effective type of PR campaign: they don't require content creation.
Pitching and Posting As A Link Building Strategy:
- Align your pitch with the recipient's content intent.
- Make the initial outreach email short and personalized.
- Understand the recipient's monetization strategy.
- Cold emailing still works.
Data-Driven Content Attracts Journalists
- Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
- Nick introduced "data maps", using the example of "top Valentine's Day gifts by state."
- Leverage the popularity of data maps and allow for both national and local pitching opportunities.
Limited budget for link building?
- Create trend reports based on deep Google trends research.
- Invest in quality content and outreach processes
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Want to follow up on what you've heard? Search the podcast!
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