The Money Show Trump tariffs slash auto exports, EU-US deal could sink SA boat industry
6 snips
Jul 14, 2025 
Bronwyn Williams, a trend translator and finance expert, discusses the influence of family wealth on personal success, drawing insights from her book 'Inheritocracy.' Mike Ratcliffe, co-founder of Villa Fonte, shares his expertise on the wine industry, including current market trends and challenges. They delve into the impact of US tariffs on South African automotive and boat manufacturing, warning of potential job losses. The conversation highlights the need for strategic policy changes to navigate the evolving economic landscape.
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US Tariffs Devastate SA Car Exports
- U.S. tariffs have caused South African car exports to the U.S. to drop sharply by up to 84% in recent quarters.
- This threatens job losses and economic decline, especially in provinces like the Eastern Cape reliant on automotive manufacturing.
Tariff Uncertainty Dampens Markets
- Uncertainty around tariffs creates a risk-averse environment, negatively impacting South African consumer and emerging market shares.
- Despite brief optimism during tariff pauses, ongoing tariff threats continue to suppress market confidence.
Boat Industry Hit by Tariff Risk
- South Africa's boat-building exports heavily depend on the U.S, which is their top market, followed by the EU.
- The 30% U.S. tariffs risk undermining decades of industry reputation, with slow alternative market development and thousands of jobs at stake.
