Above The Fold Creating Authentic Content: Tips from Top Influencers Dallin and Bella Lambert
Hang out with Jess and special guests Dallin and Bella Lambert - a creator couple with 2.7M followers on TikTok and 3.07M on YouTube.
In this episode, Dallin and Bella share tales from their personal life, including their heartwarming adoption story and the strategic moves behind their beloved YouTube channel, “Della Vlogs”. From understanding the “algorithm” to the importance of authenticity, they dive into what it takes to make impactful content that performs.
Of course, this wouldn’t be a creator episode without talking about brand deals. Jess pulls back the curtain and asks them for the creator perspective on brand partnerships, gifting, and more.
Lastly, the episode wraps up with discussing Bella’s entrepreneurial background as the founder of Origami Owl, a jewelry brand that she founded when she was only 14!
What’s inside The Juice this week?
00:00 - 08:45: Meet Dallin and Bella Lambert: The Journey to Creator Success
08:46 - 19:30: Choosing the Right Brand Partnerships: Strategy and Audience Alignment
19:31 - 29:50: Behind the Scenes: Creating Content that Resonates
29:51 - 37:20: The Impact of Intentionality: From PR Boxes to Brand Partnerships
37:21 - 50:15: Long-term vs. Short-term Brand Deals: What Works Best?
50:16 - 01:02:05: Audience Engagement: Understanding & Growing Your Base
01:02:06 - 01:12:00: The Future of Influencer Marketing: Trends and Predictions
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Connect with Jess on
LinkedIn: / https://www.linkedin.com/in/jess-cervellon/
X/Twitter: / @justjessssss
Instagram: / @jess.cervellon
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Check out Dallin and Bella’s Vlogs:
YouTube: https://www.youtube.com/channel/UCjKnNUbNcj7p_i3_gDyGyPg