Stop Selling, Start Nurturing: The 80/20 Rule for Studio Marketing

In this short and powerful 10 Minute Marketing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater drops a marketing truth bomb that could transform the way you approach your social media. 

If your posts only speak to strangers, your current families will start to feel like strangers too. Olivia shares her own lessons learned about balancing recruitment with retention, and how showcasing community, student wins, and behind-the-scenes stories builds trust, belonging, and loyalty. 

Through practical examples and easy-to-implement strategies, you’ll discover how to stop chasing new enrollments with every post and instead nurture the thriving community that fuels long-term growth. 

What You’ll Learn in This Episode: 

• The critical 80/20 social media balance every studio owner should follow 

• Why “nurture content” (not constant selling) actually drives more enrollments 

• The difference between transactional posts and transformational storytelling 

• How to capture and share student wins that boost belonging and retention 

• The power of micro-influencers in your own community—and how to leverage them 

• Simple recurring post ideas (“Family Friday,” “Why We Dance Wednesday”) to build consistency and connection 

• Why belonging content creates ripple effects of trust, shares, and referrals 

• The marketing audit every studio owner needs to do on their feed—today  

If you’re ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. 

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