Next Level Supply Chain with GS1 US Drink Outside the Box: QR Codes and Mocktails with Daniel Scharff
In this episode, we dive into how QR codes are revolutionizing packaging, non-alcoholic beverages are making waves, and community networks are driving market success.
Daniel Scharff is the CEO and founder of Startup CPG, a vibrant community supporting emerging consumer packaged goods brands. With a background in San Francisco's food tech scene, Daniel created a Slack community with over 20,000 members, offering resources and fostering collaboration. He hosts 100+ events annually and produces the Startup CPG podcast, sharing his insights from his experience as a former CEO of a beverage company.
Daniel's unique approach to helping brands navigate the complex world of product development, market-entry, and supply chain logistics is driven by his firsthand experience as a former CEO of a beverage company. Daniel's innovative strategies and relentless drive to make dreams a reality have earned him a reputation as a visionary leader in the CPG community.
Key takeaways:
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Learn how QR codes are transforming packaging, improving traceability, and enhancing consumer engagement
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Understand the impact of the growing trend of non-alcoholic beverages on supply chain logistics and market dynamics
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Discover the crucial role of community support in helping emerging brands succeed in the competitive market
Timestamps:
[00:00] Welcome to Next Level Supply Chain
[01:32] Introducing Daniel Scharff, CEO and founder of Startup CPG
[04:18] The basics a startup would need to get off the ground
[06:26] Deciding on UPC vs. 2D barcode
[12:42] Common supply chain issues and questions when building your startup
[14:12] How to ask and give critical feedback on your product
[17:47] What trends Daniel is seeing with small CPGs
[23:18] Trends Daniel is seeing in 2D barcodes, specifically
[29:39] Daniel’s favorite technology right now
[31:32] Trend that has blown Daniel’s mind recently
Connect with GS1 US:
Our website - www.gs1us.org
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