DTC POD: How The Best Brands Are Built

#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal

May 17, 2022

01:15:53

Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who make it.

2:41 - 6:21 Terry’s background

8:42 - 19:13 Working at MeUndies

19:47 - 25:33 Building a team culture & values

25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture

36:40 - 44:13 Hiring and finding talent

45:42 - 1:06:18 Building Rosaluna

1:07:10 - 1:14:25 Future plans for Rosaluna

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

DTCPod Instagram

DTCPod Twitter