Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who make it.

2:41 - 6:21 Terry’s background

8:42 - 19:13 Working at MeUndies

19:47 - 25:33 Building a team culture & values

25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture

36:40 - 44:13 Hiring and finding talent

45:42 - 1:06:18 Building Rosaluna

1:07:10 - 1:14:25 Future plans for Rosaluna

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Terry Lee - Co-Founder of Rosaluna

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal