Ep 43: Alice Crowder is the CMO of Krystal

Everybody has a Krystal story. Alice Crowder’s Krystal story involves her dad fishing quarters out of his pocket to buy them Krystal’s, which were a quarter a piece at the time! Yours might be memories of all-nighters at university or midnight toasts at weddings. For the past 90 years, the Krystal brand has maintained its status in society, but there is a lot of innovation happening at the company, and Alice is one of the people at the helm. In today’s show, you will hear about how Krystal is making use of influencer marketing, the app they are releasing this week and other approaches that the second oldest quick service restaurant in the country uses to stay relevant after all these years. Alice’s personal career journey with Krystal is another interesting story which she shares, and her many years of experience in different sectors of the marketing field make her well-positioned to offer excellent advice to any budding CMO’s out there!