Better Memory Begets Boredom

Karen Hopkin, a savvy researcher known for her insights into memory and boredom, discusses a fascinating study revealing that improved memory performance can lead to faster boredom. She delves into how better short-term recall correlates with quicker satiation during activities like eating and listening to music. This connection sheds light on consumer behavior, suggesting that marketers may need to adapt their strategies based on how memory influences our engagement with products.