

Hawk-Eye: The $100,000 Camera System That's Quietly Taking Over Sports
Jul 18, 2025
Discover the groundbreaking Hawk-Eye camera system transforming sports officiating. Learn how it captures real-time line calls in tennis, soccer, and soon, NFL games. Delve into its operational mechanics, accuracy, and the cost of installation. Uncover the business model behind this $100,000 technology and explore the debates surrounding its impact on the sports experience. This high-tech marvel is quietly reshaping how we watch and enjoy sports!
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Serena Williams 2004 US Open Story
- Serena Williams received four bad line calls during the 2004 US Open quarterfinal, sparking outrage.
- Hawkeye technology was used by TV crews to show those calls were clearly wrong in real time.
Hawk-Eye's Sporting Impact
- Hawk-Eye technology rapidly expanded from tennis to other major sports like soccer, NBA, MLB, and NFL.
- It revolutionized officiating by providing objective, precise decisions instead of relying on human judgment.
Hawk-Eye’s Cricket Origins
- Hawk-Eye was originally developed for cricket broadcasting to analyze bowling trajectories.
- Its accurate visualizations gained popularity and led to use for officiating tennis line calls.