Leaders & Legacies 29 - The Importance of Value Proposition in the Success of Small Businesses with Visionary Horizons Consulting Group's Craig Paxson
Your host, Craig Andrews, talks with the Co-Founder and Business Strategist of Visionary Horizons Consulting Group, Craig Paxson. Craig is a seasoned strategist and co-author of the best-selling business book Unstuck: Ten Proven Strategies for Breaking Through the Barriers to Small Business Growth. Craig emphasizes the importance of true strategy over mere long-term planning. He believes that many businesses, especially those with less than 100 employees, focus too much on planning and not enough on developing a winning strategy.
Craig's approach involves helping businesses identify their target market, understand their competitors, and determine how to differentiate themselves to attract customers. He also assists businesses in developing pricing strategies that align with their value proposition.
To learn more about Craig's work, check out their website at https://vhconsultinggroup.com/.
Connect with Craig on LinkedIn at https://www.linkedin.com/in/craigpaxson/.
Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.