How to 10x Your Performance with Better Sleep with Eight Sleep CEO Matteo Franceschetti

There are three pillars of health: Nutrition, exercise, and sleep. Arguably, sleep is the most foundational of the three because eating well and moving your body can only be effective when you are well-rested. Leading the sleep-tech charge is Eight Sleep, a company specializing in smart mattresses. CEO Matteo Franceschetti joins us to shed light on the business and the importance of sleep more generally. We hear about Matteo’s background in cleantech and the pride he takes in running companies that aim to improve the world. Eight Sleep has a dual vision: To compress sleep so that customers get better sleep in fewer hours and to save lives through heart-rate monitoring and embedded sensors. We gain insights into some of the company’s product offerings and the specific ways they help clients. Matteo also shares his sleep and health routine and offers details about his thermal shock, fasting, and keto practices. We also touch on what life in Miami has been like so far and how Matteo and his wife, Eight Sleep’s other founder, Alexandra, work together. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] Get to know today’s guest, Matteo Franceschetti.
[00:48] The impetus for founding Eight Sleep; leveraging technology to get better sleep.
[01:20] Details about the cleantech businesses Matteo had before starting Eight Sleep.
[02:02] What has driven Matteo to use tech to make the world a better place.
[02:44] Insights into Eight Sleep’s two-pronged vision.
[03:16] Eight Sleep’s core product line and how they help people.
[04:00] Sleep is the foundational pillar to health and longevity, more than nutrition and exercise.
[04:30] The numerous adverse effects of poor sleep.
[05:20] Matteo’s bedtime routine and some of the tools he uses to aid his sleep.
[06:39] How Matteo’s restless leg syndrome has nearly disappeared.
[07:20] Some of Eight Sleep’s numbers, including funds raised and products sold.
[08:35] Matteo’s take on life in Miami and what he enjoys about living in his new hometown.
[10:10] Some of Matteo’s nutrition and fitness habits that contribute to his healthy lifestyle.
[11:23] What is working well for Eight Sleep’s customer acquisition.
[12:32] Resource recommendations to learn more about sleep.
[13:10] Some of the tools Matteo has incorporated into his life over the past year.
[14:05] How Matteo and his wife, Alexandra, navigate working together.
[16:00] A few of Matteo’s must-read books.
[16:23] The most compelling thing Matteo has read in recent time.
[17:08] Where to go to find Matteo online.

Resources From The Interview:

Why We Sleep

Levels
Peter Attia
Tonal
Peloton
Normatec
Alexandra Zatarain
Must read books: The Almanack of Naval Ravikant, The Daily Stoic, Shoe Dog

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