Victor Pickard: A new business model for journalism
Feb 22, 2024
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Discussing the current crisis in journalism with a focus on job layoffs and revenue decline, Victor Pickard proposes a new model based on public funding. The podcast explores systemic market failures, the importance of community-driven journalism, and the impact of public media subsidies. Guests shed light on innovative community engagement efforts in journalism and reflect on marginalized communities impacted by HIV/AIDS.
Journalism suffers from a systemic market failure due to overreliance on advertising revenue.
Public funding is crucial for sustaining journalism, especially at the local level.
Deep dives
Challenges in Journalism Industry
The journalism industry faces significant challenges, with job losses and cuts in media organizations due to various factors. Layoffs across digital, broadcast, and print news have increased significantly, linking this trend to factors like a stagnation in the ad market, high-interest rates hindering financial transactions in media companies, and a decline in news consumption post-Trump era.
Market Failure in Journalism
The podcast discusses systemic market failure in journalism, attributing it to the overreliance on advertising revenue that no longer sustains journalism adequately. This market failure is seen as a hurdle to supporting the necessary levels of journalism for a functioning democracy. Public goods like journalism have historically not been well supported by the market, necessitating alternative solutions beyond the commercial model.
Importance of Public Funding
The episode delves into the necessity of public funding for the future of journalism, particularly emphasizing the importance of public funding for local journalism. It advocates for federal resources to support an independent trust that could be locally managed for journalistic endeavors. The call for public funding aims to address the current challenges faced by the journalism industry and the need for diverse, reliable news sources.
Last year was one of the worst in recent memory for layoffs across media. Job losses in digital, broadcast and print news increased almost 71 percent from 2022, according to a recent report. Victor Pickard, professor of media policy and political economy at the University of Pennsylvania, says the current situation amounts to a "systemic market failure." To fix it, he proposes a bold new plan.
Plus, Axios' Sara Fischer with her top reasons for journalism's decline; and Karen Rundlet, CEO of the Institute for Nonprofit News, on the local and nonprofit news efforts giving her hope.
Guests: Victor Pickard, professor of media policy and political economy at the University of Pennsylvania
Credits: 1 big thing is produced by Niala Boodhoo, Alexandra Botti, and Jay Cowit. Music is composed by Alex Sugiura and Jay Cowit. You can reach us at podcasts@axios.com. You can send questions, comments and story ideas as a text or voice memo to Niala at 202-918-4893.