Looking Beyond With Michael Sikand #118 The King of TikTok Selling with Grant Telford, 22-Year-Old Entrepreneur and Founder of The Backyard Athlete
In #118 futurists learn from Grant Telford, the 22-year-old founder of The Backyard Athlete, an outdoor products/sports startup that has gone completely viral on TikTok and generated a die-hard community of customers. When I first discovered Grant a month ago he was at just over 100K followers on TikTok, and now he's at 370K, growing through his hilarious, entertaining videos of his products, and more recently a skit called "The Best Hands on TikTok" where Grant lathers his hands with a slippery lubricant and catches a football with one hand. Grant has created a business out of TikTok, and his sports product, most notably the Backyard Chip has been purchased by over 20,000 people. It's crazy what Grant has built and it's clear how passionate he is about the unique brand he's created! Don't miss this wild interview with a crazy Gen Z founder.
Follow The Backyard Athlete on TikTok: https://www.tiktok.com/@thebackyardathlete?source=h5_m
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