Connected Packaging insights Clodagh Hurrell, Head of Business EMEA with XDS Brand

One of the business tools that you might not have heard of is connected packaging and 46.5% more companies are planning to use connected packaging solutions this year compared to last year. So what is connected packaging and how can it help your business? To find out more Ronan spoke to Clodagh Hurrell, Head of Business EMEA with XDS Brand.

Clodagh talks about her background, XDS Brand, connected packaging and more.

More about Clodagh Hurrell:

As the Head of Business for EMEA at XDS Brand, a Tech Mahindra company, Clodagh leads the sales and marketing strategy for delivering immersive and frictionless customer experiences across various industries.

With over a decade of experience in B2B marketing and sales, she has a proven track record of attracting, winning, nurturing, and developing business and strong client relationships in a consultative and solution-based approach.
Clodagh’s core competencies include integrated marketing, advertising, digital marketing, business strategy, and technology. Clodagh is also certified as a global leader in brand development and deployment.

Clodagh is passionate about creating and delivering innovative and impactful solutions that enhance customer satisfaction, loyalty, and retention. My mission is to drive business growth and value for XDS Brand and our clients in the EMEA region.