Developing a growth strategy that generates consistent results is crucial for breaking out of a channel growth plateau.
Analyzing data, audience retention, and experimenting with different content approaches can help creators overcome plateaus and reach new audiences.
Deep dives
Common Experience of Plateauing in Channel Growth
Many creators experience a plateau in their channel growth after initially seeing some success. This usually occurs around the two-and-a-half-year mark. The strategies that used to work in gaining traction no longer seem effective, leading to frustration and stagnation. The key is to develop a growth strategy that generates consistent results.
Creator Spotlight: Adventures on Zero
The podcast features a creator spotlight on Ben Marshall, who runs a YouTube channel called Adventures on Zero. He shares his journey of creating a travel channel focused on electric motorcycles. Ben struggled with storytelling and was initially tempted to follow the hit-and-run video trend. However, he wanted to tell meaningful stories and learned how to create a connection with his audience through strategic storytelling. Ben highly recommends investing in resources like Video Labs to learn and grow.
Dealing with Plateaus: Causes, Solutions, and Data-Driven Decisions
Plateaus in channel growth can be frustrating and lead creators to question if they are still delivering value. Ingrid and Sam discuss common causes of plateaus and emphasize the importance of analyzing data and audience retention. By identifying patterns in content performance, creators can make data-driven decisions to improve and break out of the stagnation. They also highlight the value of exploring the suggested feed and experimenting with shorts to reach new audiences.
Reinventing Your Brand and Expanding Your Reach
To overcome plateaus, creators may need to reinvent their brand and broaden their target audience. Tim suggests refreshing primal branding elements, such as creation story, rituals, icons, and creeds. By experimenting with new formats and content approaches, creators can stay relevant, capture new interest, and keep their core audience engaged. Additionally, Tim recommends exploring the dubbing feature on YouTube, which allows videos to be translated into different languages and reach a wider global audience.
It is SUPER common for creators to plateau in their YouTube journey. Hitting a plateau can be very frustrating. What used to get results isn't working any more and you can't figure out why. What you really need is a proven strategy that will break that barrier and help you gain some traction, and begin to pull in a bigger audience. That's what we are going to talk about today.
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