Let's be honest, creating content can be a bear. Whether it's for your own personal brand or for your organization.
Brendon Hufford, a thought-leader in the B2B SaaS space around content and marketing came on the show to talk through his simple Content IP framework. Yes, this framework can help you get views but the real power is driving business outcomes & revenue.
We discussed:
- Why building a category is less important than really going deep on your customer's problem
- How to create content that resonants with your audience
- The power of a simple template
- How to think about case studies and sharing social proof
- How to tie all these different pieces of content into a journey to educate or connect with your buyer
- How to work overtime to get inside our customers shoes to try to understand them better
- And a bunch of rabbit trail / tangential topics!
David Spitz posted on the power of vertical markets (did anyone say niche down?)
Rand Fishkin shares an important lessons around why the best marketing channels are the least provable (basically the best 5 minutes you could spend all week)
Taylor Wells (wait, is it ok to feature myself??) shared a post on how go-to-market motions have changed and which ones you should avoid based on your ACV
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See you all next week!
Taylor
Remember Everything You Learn from Podcasts
