EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Mar 5, 2025

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Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it’s always a good time when he is around!

What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year?

And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That’s confusing for us, but it will also be confusing for consumers. What gives, Google?

Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google’s evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects.

Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We’ve seen it in the wild, and he’s pissed!

A must-listen-to podcast for the avid Paid Ad advertiser - today on the EDGE!

Key Segments:

[00:01:51] The Grinning Indomitable Greg Finn Yeti!

News from the EDGE:

[00:03:37] Reddit for SMBs

[00:08:28] Google now sees more than 5 trillion searches per year

[00:11:06] EDGE of the Web Sponsor: Site Strategics

[00:12:06] Google VP of Ads bets on AI to transform ads into tailored consumer journeys

Paid Ad News:

[00:15:35] Google is Making Headlines (AKA sitelinks) once Again with Some New Developments.

[00:22:07] Google Ads run different auctions for each ad location