Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.

This LIFTS episode covers:

Tonal's State of Strength Report findings.
Appeal to older adults in strength training.
Tonal's business strategy and market position.
Potential integration with traditional gyms.
Addressing common strength training challenges.
Effective strength training methods.
Insights from the Tonal Training Lab.

To learn more about Tonal, click here:

https://www.tonal.com/

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00:00 Intro

03:56 Troy Taylor’s Background and Tonal’s Strength Training Report

09:58 Tonal’s Business Strategy and Market Position

16:27 Active Aging and Community in Fitness

21:29 Merging Home Fitness with Brick-and-Mortar Gyms

24:30 Challenges and Opportunities in Strength Training

28:59 Effective Strength Training Strategies

PPOV 254: Prophecy Update