Former Freeman Company CEO Bob Priest-Heck has helmed one the largest events industry companies in the world, collecting a vast reservoir of knowledge on the profession.
Now, in tandem with Freeman Board Chair Carrie Freeman Parsons, he's put that knowledge down on paper in their new book Inside Live Events.
Meetings Today's Tyler Davidson sat down with Priest-Heck to discuss why the book is such a valuable resource for meeting and event planners, as well as key industry trends and the importance of sharing our knowledge with the next generation of meeting professionals.
