Kristina Saffran and Erin Parks, Co-Founders of Equip, on redefining the eating disorder narrative

In this episode, I sat down with the co-founders of Equip, Kristina Saffran and Erin Parks, PhD. Equip provides virtual, evidence-based eating disorder treatment, and the company has expanded rapidly over the last few years. In February 2022, it raised a $58 million Series B funding round from The Chernin Group, Tiger Capital, General Catalyst, and other existing investors.

Erin, Kristina, and I discuss: 1) how they met and why starting a company together was the right move, 2) what’s happening in a person’s body and mind when they have an eating disorder, 3) Equip’s family-based treatment model and the company’s holistic approach to defining access, 4) why virtual care works well for eating disorder treatment, and 5) lessons that Erin and Kristina have learned from each other as co-founders and their advice on navigating the co-founder experience.