“Nobody's going to listen to audio. Even the biggest publishers in the world have only a couple of minutes per session per day on their websites. With audio being sequential and immersive, it’s going to be very hard to build anything engaging in the space” - these were some of the words that folks told our guest Govind Balakrishnan, CEO and founder of Curio Labs, when they were starting out.

In our chat today, we talk about how they questioned - and overcame these assumptions. In this episode of the Mobile User Acquisition Show, we talk about how Curio defined a new genre and category of apps: right from experimenting with user journeys, to identifying non-obvious signals for habit formation to overcome entrenched assumptions to define and grow within a new category.

This is an unmissable episode about partnerships, user experience, onboarding and so much more from a pioneer in the audio space.

KEY HIGHLIGHTS

🎶 All audio is not synonymous with podcasting
🏋️‍♂️ What are the jobs that Curio does for users?
⏰ Time shifting in audio consumption
🤩 Users of your product are your best advocates
🤔 The tradeoff between choice and discoverability
📋 People appreciate clarity in terms and conditions
🛣️ How to build a pathway for users to experience products
📡 How to identify non-obvious habit formation signals
☯️ Activation and revenue are connected but require different ways of thinking
🧘 The three dimensions of content that resonate

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/zero-to-category-leading-how-habit-formation-can-fast-forward-subscription-growth-in-an-uncharted-genre-with-govind-balakrishnan-ceo-and-cofounder-of-curio-labs/
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