The MAFFEO DRINKS Podcast
084 | Billy Abbott | Blends, Single Malts & Old vs. New Ways of Drinking Whisk(e)y | The Whisky Exchange
Dec 2, 2024
Join whiskey expert Billy Abbott as he dives into the transformation of the whiskey industry over the last 15 years. Discover how global expansion and niche markets have reshaped production and marketing strategies. Billy discusses the rise of cocktails in whiskey consumption and the importance of brand identity. He highlights the growing diversity among whiskey enthusiasts and the shift toward innovative blending and high-quality spirits. This conversation is a treasure trove for anyone looking to deepen their appreciation for whisk(e)y.
36:09
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Quick takeaways
- The whiskey industry has evolved dramatically, with global production expanding and consumer preferences shifting towards higher-quality single malts and artisanal offerings.
- Marketing strategies have adapted to engage consumers through unique experiences and tailored events, fostering brand loyalty in a competitive marketplace.
Deep dives
The Evolving Landscape of Whiskey Production
Whiskey production has transformed significantly over the past 15 years, with more global participation in the whiskey-making process. Regions like France, Germany, Mexico, and even countries like Poland and South Africa are now producing whiskey, challenging the traditional dominance of Scotland and the U.S. The term 'world whiskey' has become somewhat obsolete, as whiskey is now a global product. With the increasing interest in niche and artisanal offerings, consumers are now exposed to a wider variety of whiskey options than ever before.
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