The MAFFEO DRINKS Podcast 084 | Billy Abbott | Blends, Single Malts & Old vs. New Ways of Drinking Whisk(e)y | The Whisky Exchange
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Dec 2, 2024 Join whiskey expert Billy Abbott as he dives into the transformation of the whiskey industry over the last 15 years. Discover how global expansion and niche markets have reshaped production and marketing strategies. Billy discusses the rise of cocktails in whiskey consumption and the importance of brand identity. He highlights the growing diversity among whiskey enthusiasts and the shift toward innovative blending and high-quality spirits. This conversation is a treasure trove for anyone looking to deepen their appreciation for whisk(e)y.
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Global Whiskey Expansion
- The whiskey industry has expanded globally in the last 15 years.
- "World whiskey" is no longer a relevant term, as whiskey is now produced almost everywhere.
Whiskey Trends
- Whiskey consumption is increasing, with a shift towards higher-end products like single malts.
- Brands constantly innovate to capture niche markets and maintain consumer interest.
Store Picks
- The market for exclusive bottlings and store picks is growing.
- This offers retailers unique products and increases brand prestige.