Rob Ashton is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. In this conversation, we discuss how science can make us more effective readers and writers.

Show notes

Rob Ashton
Emphasis
Rob’s Silent Influence course
Tali Sharot
The span of the effective stimulus during a fixation in reading by George W. McConkie & Keith Rayner
Saccade
Predictive coding
Dunning-Kruger effect
Familiarity heuristic
Affect heuristic

Show notes include Amazon affiliate links. I get a small commission for purchases made through these links.

Cloud Computing Powerhouse: DigitalOcean Acquires Paperspace for $111M