

Piece Unique - Professional Modder Nathan of Four Forty Four PM
9 snips Jul 4, 2023
Nathan Goodrich, a professional watch modder and owner of Four Forty Four PM, shares his journey from hobbyist to industry professional. He discusses the unique challenges of modifying the SKX013 and highlights the importance of client relationships. Nathan emphasizes creativity and community in watch modding, and the joys of crafting custom pieces that tell personal stories. He also touches on family ties to watches and even drops a memorable Christopher Walken impression, making for a lively and engaging conversation around the art of timepiece customization.
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Nathan's Watch Journey
- Nathan was fascinated by watches since childhood, inspired by his father's Seiko Bullhead chronograph.
- After his divorce, he reignited his passion, bought a Rolex, then returned to modding Seiko watches with his brother.
Brother Sparked Modding Career
- Nathan started modding Invicta watches for his brother around 2016-2017.
- His brother's enthusiasm led Nathan into professional modding with a growing client base.
Use Consultations Effectively
- Offer clients paid consultations to clarify modding needs efficiently.
- This saves time and ensures aligned expectations before work starts.