E213 | How to Attract & Capture the Attention of A-Players on LinkedIn with Donna Serdula

In this incredibly tight labour market where the power well and truly sits in the job seekers’ hands, how can you optimise your LinkedIn profile so that you make yourself (and your company) more attractive to A-players and job seekers? 

Don’t miss Donna Serdula, author of LinkedIn Profile Optimization for Dummies, and founder of LinkedIn specialist firm LinkedIn-Makeover, on this week’s episode of The Melting Pot. 

What should you do as a company? More specifically, what should you do as individual leaders and hiring managers to try and make it more likely that candidates, prospects, even partners, find you and connect with you on LinkedIn? 

Donna details how people should be thinking about this. She shares what you as an individual leader, a CEO, should be doing. How often should you post? Should you put hashtags on? If you do, which ones? Should you share content that's already on the LinkedIn platform? Or try to get people to connect to content off the platform?

To find out all this and more, download and listen to this episode today. 

On today’s podcast:

• How to show up to prospective candidates
• Selling the company culture in the description 
• The LinkedIn algorithm
• How often to post on LinkedIn
• The golden hour 
• All about hashtags

Links:

• Podcast: Dream Big with Big Dreamers
• Twitter: @donnaserdula
• Linkedin: Donna Serdula
• Website: LinkedIn-Makeover.com