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Dave Dombrow and Kevin Fallon are the co-founders of Speedland, a new trail running brand on the market. 

In this conversation, we explore their backgrounds in the running industry at Nike, Under Armour, and Puma and how those experiences informed the mission at Speedland. 

We then get into the work they are doing at Speedland and how they are re-positioning their primary product (the SL:PDX) as a piece of equipment, instead of a shoe. 

We also get into their general philosophies on differentiation and communicating value, how they determine their target persona, the advantages and disadvantages of starting a new brand in our sport, and the lessons of the entrepreneurial journey so far. 

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