Email has the best ROI, so fix it | E83 with Beth O'Malley

Why does email marketing often feel like shouting into the void? 🤔 We’ve all been there—campaigns get built, contacts pile up, and engagement flatlines… yet somehow “just send more emails” remains the rallying cry.

In this episode, we’re joined by Beth O’Malley, self‑proclaimed Email Queen and 12‑year CRM veteran, to dismantle the biggest email myths—why your campaigns keep missing the mark, and exactly how to fix them.

We get into:
 ✅ Why borrowing B2C “best practices” and 2004 segmentation still holds you back
 ✅ The real risks of buying cold lists (and smarter ways to reach prospects)
 ✅ The three pillars of email mastery: strategy, data integrity & tech setup
 ✅ How to build subscriber‑centric journeys that deliver the right message at the right time
 ✅ Quick wins with exclusion‑based campaigns to trim the fat and boost engagement
 ✅ Why open rates lie—and which metrics actually prove email ROI
 ✅ Avoiding technical dead ends: SPF, DMARC & platform limitations to watch
 ✅ Winning leadership buy‑in with analogies (and the cost‑of‑inaction playbook)
 ✅ The unethical tricks—like fake order confirmations—that always backfire

If you’re done watching your emails underperform—or you’re ready to turn email into your highest‑ROI channel—this one’s for you.

Link to Beths course: https://www.certifiedguru.com/

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.