Ecosystemic Futures 75. Future, TBD
Feb 4, 2025
In this insightful conversation, Lucy Ziegler, founder of TBD Futures and former McKinsey design strategist, explores how to blend industrial design and strategic foresight for better decision-making. She reveals why traditional forecasting falls short and underscores the value of human-centric design thinking. Lucy shares how organizations can turn uncertainties into opportunities through scenario planning and fosters a long-term vision beyond quarterly pressures. A captivating case study highlights how an electric vehicle company transformed market uncertainties into effective strategy.
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Design Thinking Journey
Lucy Ziegler transitioned from industrial design to strategic foresight by applying creativity in different ways. She highlights how her career evolved from physical products to digital experiences and strategic decision-making.
Human-Centric vs. Product-Centric
Design thinking centers around human users rather than just products. Understanding users' needs leads to more effective solutions than merely focusing on technology.
Engage with Worst-Case Scenarios
Encourage teams to explore worst-case scenarios in workshops to generate innovative solutions. This can lead to unexpected strategies that prepare businesses for potential market challenges.