1375: Starting a Business Not a Start up with Neal Pecchenino Founder and Owner of Boxi Inc

Neal Pecchenino is the founder of Boxi, an innovative out-of-home company that puts advertisements on delivery box trucks that are already on the road. Boxi helps  businesses of all sizes reach their audience by  leveraging its network of truck drivers who drive high-exposure routes in a variety of key markets.

“do the research, be relentless, answer the hard questions, just keep going. Don’t start a start-up start a company. Put your head down and make something happen… It’s not easy out there and typically people aren’t going to care about what you’re doing unless you can make them care meaning you can really get through and cut through the BS not sell something but tell a story. That’s really critical as well can’t just assume you’re going to show up and sell something and anyone is going to care. You have got to be able to tell a good story, telling a story is critical in entrepreneurship”…[Listen for More]

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