This is the fourth and final episode of our series What's Sport Selling?

Created in collaboration with the Redtorch research and creative agency.

Today's guest is Tim Hollingsworth, who led Sport England for eight years, managing the £300m annual budget derived from government and national lottery funding. His tenure spanned COVID, energy crisis, and fundamental strategy reset via "Uniting the Movement."

Over the past three episodes, we've explored how sport can drive meaningful social impact, tackle the global physical inactivity crisis, and unlock powerful business opportunities for the industry.

This conversation brings all of those themes together.

If you'd like to learn more about Redtorch, the independent research and creative agency dedicated to making sport more relevant, visit Redtorch.Sport. We thank them for their support. Much appreciated and what has been a really interesting and broad series.

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