📧 The Ultimate Guide to Cold Email Outreach. Nigel Thomas

⚠️ WARNING: As awesome as this chat is. There is lots of deep detail in this one, so you may need a note-taking device for this show. If you're sending emails as part of your prospecting you need to listen to this show.

Nigel Thomas really knows about cold email.
This is a step-by-step build-out of how to set up your email outreach campaigns.

Email is getting more and more difficult as the big 2 (Google & Microsoft) try to protect their customer's inboxes from unwanted emails.

Why are they doing this?
Because there has been a massive increase in fraudulent and unwanted email volume across the last 2 years.

If you need to use email as a channel to communicate, you need to change up your game.

Here are Nigel's 6 steps.
1) Infrastructure 
2) Ideal Client Profile (ICP)
3) Psychology
4) Fun
5) Multi-Platform Follow-Up
6) Systems

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