Best Story Wins The Power of Creative Restraint with Nate Skinner of Squarespace
Jan 16, 2025
38:38
The more you post, the less your audience cares. With brands trapped in an endless cycle of content production, is the key to standing out doing less?
In this episode, Nate Skinner, Head of Brand Creative Strategy at Squarespace, shares his insights on breaking free from the "always-on" trap. He explores how Squarespace integrates bold creativity with meaningful storytelling, why personal branding is changing the B2B industry, and how AI and curated design are paving the way for successful marketing.
We also explore:
In this episode, Nate Skinner, Head of Brand Creative Strategy at Squarespace, shares his insights on breaking free from the "always-on" trap. He explores how Squarespace integrates bold creativity with meaningful storytelling, why personal branding is changing the B2B industry, and how AI and curated design are paving the way for successful marketing.
We also explore:
- The shift from quantity to quality in brand storytelling.
- Why Super Bowl ads are still the ultimate creative risk—and reward.
- How Squarespace is redefining social media strategy with creativity and focus.
- The role of AI in crafting high-impact campaigns.
- How personal branding intersects with corporate identity to drive trust.